False advertising: synthetic digital performers.

Summary

If enacted, this bill would prohibit false advertising that uses a synthetic digital performer (an AI-generated or digitally created version of a human performer) without clearly disclosing the artificial nature of the performer. It applies to any advertiser, including lenders, banks, fintechs, and brokers, that uses such technology in marketing materials. The bill adds requirements for transparency in advertising to protect consumers from deceptive practices.