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state_legiscan_drain · NY

Provides that the requirement for advertisements referring to an insurer to include the insurer's full name and principal office shall not apply to digital advertisements.

March 10, 2026

Summary

If enacted, this bill would exempt digital advertisements from the requirement to include the insurer's full name and principal office. It only applies to digital ads, maintaining the requirement for other media. Insurers and entities advertising insurance products would need to adjust their compliance practices for digital channels.

Source: https://www.nysenate.gov/legislation/bills/2025/S9403

Common questions

What does "Provides that the requirement for advertisements referring to an insurer to include the insurer's full name and principal office shall not apply to digital advertisements." cover?
If enacted, this bill would exempt digital advertisements from the requirement to include the insurer's full name and principal office. It only applies to…
When was it published?
It was published on March 10, 2026.

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